Sketch | Wireframe | High-Def Wireframe | Visual | Code
As a UX designer wireframes allow me to enhance site functionality, and user interface (UI) processes, in addition to illustrating navigation paths between pages. Wireframes are a key part in the design and development process in everything I do.
I eat, breath, and sleep all things web! All good things!
UX research is an important part of my design strategy as it reduces the risk of designing the wrong product. Conducting the proper UX research removes assumptions from the design process and provies data to back up the design. By leveraging processes such as: Interviews, Inquiries, diary studies, card sorting, and usability testing, I discover the right requirements for the right people at the right time.
In my experience UX is typically an early phase of the development lifecycle, but remains critical throughout the development process. Setting the right stage and expectations for development is important because it establishes the foundation for a well-informed UX design that takes into account a clients goals, limitations, and available resources. My process comprises a few steps: Brainstorming, Question and Answer and information Gathering. These steps will provide me with the information and parameters necessary to start UI designs. One of my biggest points of emphasis in UX is asking the right questions.
Agile Development at it's Core
Prototypes are extremely valuable in designing a product solution. Today's product solutions require investments in time, resources and expertise. Building a prototype allows for the exploration of natural omissions made during the design process in an efficient, cost-effective way.
Some would question the importance of archiving what has transpired during a project, while others may treat the documentation process as a simple compilation of all the deliverables generated. In order to truly evaluate the process and final product, while developing best practices and recommendations for improvement, consideration must be given to narrative documentation. Documentation doesn't have to be a dirty word, nor does it have to result in a 500-page document. When done right and efficiently, it helps to communicate a projects story and facilitate positive change.
The Foundation of a Great User Experience
Traditionally, companies have developed and marketed products based on market segmentation and demographics, assuming that the features, functionality and messaging will meet the needs of all of the customers in that demographic – resulting in a "one size fits all" mentality. However, as the marketplace shifts from a mass manufacturing to a mass customization model, customers’ needs and desires are more accurately identified through the development of personas rather than through demographic data.
For me to effectively build personas, I begin by conducting one-on-one interviews with a wide demographic of the targeted audience(s). Patterns in the data gathered begin to emerge after approximately 30 interviews are conducted for a typical project focused on one brand or product. These interviews work best when conducted in-context, such as the respondent's home or place of work, and in other cases through WebEx or online meetings. This way, ethnographic research techniques may be employed to gather information about the users' environments, providing insight into their behaviors, motivations and attitudes that may not otherwise be uncovered in a survey, focus group or one-on-one interview in a market research facility. Typically, as a researcher I begin with a broad conversation that ultimately narrows in on the use of specific products or services.
Hi, my name is Brock Horne and I am an experienced UX Designer, Web Designer and Creative Director with a passion for creation through all mediums including digital, print, web and technical. A graduate of Howard University with a B.F.A. in graphic design and a focus in marketing, I sought to sharpen my expertise by pursuing a Certificate of Web Design and Interactive Media at the Art Institute of Atlanta in 2010. After my studies at the Art Institute of Atlanta, I leveraged my knowledge and experience in the claims insurance sector by working with a worldwide leader in claims processing.
As a UX designer, I seek to produce cross browser XHTML5/CSS compliant layouts. In addition to providing UX guidance and consultation, I also serve as a brand ambassador ensuring applications and product solutions are brand compliant not only within the application themselves but in relations to all other marketing collateral as well.
Thank you for visiting BrockHorne.com. The work shared on this site provides a glimpse into the creative projects I am involved in and have conducted in the past. I am happy to provide more specific examples of my work. Please feel free to contact me regarding requests and opportunities in UX design, web design, web development and content development related to corporate branding and marketing. Have a nice day and please visit again soon to view updates, new projects and portfolio pieces.